Backlink profile management is one of the most important tasks an SEO professional can undertake.
However, so much goes into managing backlinks successfully, it can be daunting without help. This year, Semrush dramatically improved the solutions we offer so that anyone can conduct dynamic backlink management with ease and right now our backlinks analytics is Free to everyone. We recently asked our friends at Marketing Signals to take a test run of the new and improved backlink database. Below is what Gareth Hoyle, CEO of Marketing Signals, had to say. What Is Dynamic Backlink Management?By leveraging the functionality of the suite of backlink tools in Semrush I’ll demonstrate how you can streamline several tasks into one seamless process known as dynamic backlink management. This concept is characteristic of the Semrush link building suite. With Semrush, you get a full set of tools that enable you to streamline a complete backlink workflow while getting the fastest data from their advanced backlink database and cutting-edge architecture. In essence, everything that has made Semrush the leading tool for online marketers (speed, ease of use, powerful functionality, constant innovation, an intuitive UX) can be leveraged to help create your best free backlinks management workflow – saving you valuable time while delivering tangible results. Semrush Tools to Help Streamline Your Backlink ManagementLet’s look at four tools:
Read on to learn how you can execute critical link management tasks with these tools. The domain I’ll be using for the demonstration is smythstoys.com, one of the leading online toy retailers in the UK. This is large site has more than 600,000 backlinks and more than 15,000 referring domains, with a healthy global estimated traffic volume of 16.4 million monthly visits. Backlink AnalyticsYour first port of call when starting link management activity should be the Backlink Analytics tool. It gives a nice top-level overview with insights into how authoritative a site is. Below you can see the overview screen itself showing the different data and metrics available. One thing that’s awesome about Semrush is the graphical nature of each dashboard, so much data is easily accessible on one screen. For example, you can see:
This means you can quickly evaluate how authoritative a site is in a matter of seconds, as well as identifying areas that need attention. The dashboard is so simple to navigate and the different charts provide lightning fast (but in-depth insights) into the nature of each domain you need to research. For example, at a glance you can see there has been a steady flow of referring domains over the past year that has tailed off slightly in the last month. You can then formulate an actionable task based on this information (e.g., increase the link building velocity).
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